Working with IHG through PartnerConnect provides you with full visibility into your site performance across all our brands around the world. You will find we provide the same transparency with the terms and conditions of our partnership agreement. We have outlined the do's and don'ts of the program below. Our goal is to make sure you fully understand the guidelines established to create a strong foundation for a successful partnership.
- Don't bid on IHG trademark terms or include in ad copy or display URLs within search marketing campaigns. This includes, trademark + keyword bidding, ex. Holiday Inn Coupons. Our trademark terms are Holiday Inn, Holiday Inn Express, Crowne Plaza, Hotel Indigo, Staybridge Suites, Candlewood Suites, InterContinental® Hotels, PartnerConnect, Great Hotels Guests Love and any other IHG Trademarks, derivatives or language including derivatives.
- Do include featured IHG hotel property names within your site to increase SEO traffic relevant to hotel, travel and market specific organic searches. Be sure to include updated network links to IHG's branded website within the content so you receive credit for bookings generated on a click.
- Don't link directly to IHG branded websites from search marketing campaigns.
- Do utilize promotional creative provided through your network account to build content about our hotels on a featured brand landing page on your site. Be sure to include updated network links to IHG's branded website within the content so you receive credit for bookings generated on a click. Link to this page from relevant search campaigns.
Partner Website Policies
- Don't include information on IHG, our links or creative on websites with content that is sexually suggestive or that is geared towards military and international conflict, death and tragedy, juvenile, gross or bizarre behavior, profanity, rough language, crime, or police and emergency.
- Do include our brands and creative on websites relevant to hotel, travel, tourism, local events, meetings, conferences and leisure. There are many categories and topics that tie into or offering, so be creative and remember the needs of your audience.
Terms & Conditions
Looking for a little light reading? Below are the partnership agreements for IHG and our networks. Feel free to peruse these documents at your leisure, and if you find you have questions please email us at firstname.lastname@example.org to discuss further.