Our brands are an integral part of what makes InterContinental® Hotels Group a great company and PartnerConnect a successful partnership program. That means we place the needs of our owners at the heart of everything we do. We strive to develop new opportunities to market your hotel properties and to foster relationships that provide the right visibility, to the right audience, at the right time, with the right message. We have a solid strategy for streamlining partner performance and making the reservations received through our partners the most cost efficient of any channel driving direct booking revenue.
How to Leverage PartnerConnect for Your Hotel
- Direct potential partners to the PartnerConnect website. Let us do the work of establishing the relationship by directing companies that contact you with an interest to promote your hotel or IHG brands to the website or to email us at firstname.lastname@example.org. Once joined to the program, they will have access to brand offers, creative and your direct property links. If there is a certain company you have a special interest in joining to the program, please feel free to email the PartnerConnect mailbox about the partnership.
- Discuss opportunities with your area managers. Utilize the sales force we have in place to promote your property. We often work with area managers to tailor campaigns and media around a specific market and group of hotels. If you are looking to try something new, let them know!
- Learn more about the program. Want to know what level of detail is available in your performance reports or answers to frequently asked questions about the program and our latest initiatives? Visit Merlin and search "PartnerConnect" to view all documentation on the program. You will also find one page fact sheets and collateral that you can print and share with potential partners.
- Don't forget Channel Integration and the WARM team! They are an excellent resource to help you leverage PartnerConnect as well as other IHG distribution channels.